Online Grocery Shopping a Millennial Consumer Necessity

https://www.burpy.com/
The digitized world has changed the way we shop forever, one click of a button is all it takes buy groceries online.  An innovation until a few years back, online shopping is a necessity of millennial generation now. A necessity that has found its way in the manner new age consumer does grocery shopping.

Online grocery is the hottest category in the ecommerce retail. Online grocery shopping  is pegged to replace traditional grocery store trips of  consumers owing to the many benefits it offers  including – 24x 7 access to eminent grocery chains online,  doorstep grocery delivery, convenience of time and ease of access , personal shoppers and much more.

Online grocery segment currently contributes an insignificant 1% to the US grocery industry ( valued at USD 631 billion) but is expected to grow exponentially in the near future. The augmentation of online grocery shopping phenomena is directly reflected in the recent growth of online grocery delivery apps and focus of large retailers (H-E-B, Kroger, Walmart, Wholefoods, Central Market)in developing their own eCommerce platforms to address this need.

Online delivery apps have become all time favorites of the new age consumers; the service utilizes a network of crowd shoppers to help its consumers pick the freshest groceries. This allows for a personalized yet digitized grocery shopping experience. Burpy.Com is one of the newest grocery delivery apps in the market. A young entrepreneurial venture from the state of Texas – Burpy promises to deliver groceries across major cities in Texas (Dallas, San Antonio, Austin and Houston) in a short span of an hour. The buyer enjoys access to  the brands net of retailers that includes Walmart, Kroger, H-E-B and Whole foods grocery delivery  ).  Burpy.com utilizes its network of personal shoppers to handpick groceries which are later delivered to the consumers personally by shoppers.

The commitment of large scale retailers to this stream of revenue (Online grocery shopping) is a testimony to the anticipated growth of this segment. Walmart very recently launched  Walmart grocery delivery online , offers  Walmart home delivery  along with mobile payment service Walmart Pay. Kroger (country’s largest supermarket chain by revenue) has collaborations with a wide net of online grocery delivery apps and offers Kroger online store . H-E-B , a Texas famous grocery chain  also partners with various apps to offer  doorstep delivery along with a online store.

In today’s fast paced world where work-life balance is critical to the millennial consumer, online grocery shopping offers much needed respite from the weekly in-store shopping trips. One touch of a button is all it takes to pick a choice of grocery store nearby and have essentials delivered right at the doorstep.
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