The luxury of Personal Shoppers in Online Grocery Shopping

An average American spends two hours grocery shopping per week. Their grocery shopping experience can be aptly described as - driving to the nearest grocery store, entering a crowded store, browsing multiple shopping aisles, waiting for at least 10 minutes at the checkout counter, followed by a drive back home.  With the dawn of online grocery shopping this scenario has been revolutionized. Through online grocery shopping a consumer receives access to online food store to receive doorstep delivery of their favorite groceries in less than an hour.

Online grocery shopping proffers some obvious benefits such as convenience and ease of time, something that every consumer is seeking. It also provides countless luxuries that an in-store grocery shopping experience robs a consumer of.   Online grocery shopping has introduced the consumers to the novel concept of personal shoppers. A personal shopper refers to a dedicated shopper who is assigned by the grocery delivery app to tackle a particular shopper’s list.

Let’s take two vividly different grocery shopping scenario’s. In situation A, the shopper travels to a Whole Foods Store browses through different aisles, gathers the  required essentials, in case  of unavailability of an item they  either travel to another store or postpone the purchase. In situation B, the consumer logs on to an online grocery delivery app, browses through the virtual shopping aisles, selects Whole Foods grocery online, goes to the shopping cart and checks out.

The list is then sent to a personal shopper who physically travels to a preferred store and handpicks the items. If a particular item isn’t available the personal shopper either recommends alternatives or collects it from another store if the consumer wishes before delivering it to their doorstep.  Hence, a consumer not only saves time, but receives tailored recommendations from personal shoppers while online grocery shopping.

Online grocery delivery apps not only provide the luxury of a personal shopper, but also have a 24X7 customer service network, hence a  buyer is always assured of best service at all times. One of the youngest grocery delivery apps- Burpy.com provides personal shoppers to offer same day grocery delivery via its network of crowd-sourced shoppers. One can experience Burpy Delivery service in Houston, Dallas, Austin and San Antonio.

At the moment Online grocery shopping is the only segment in eCommerce retail industry to offer the extravagance of personal shoppers. With the fast paced growth this segment is poised for we only see the network of personal shoppers growing in the years to come.

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